Cosmetic Dentistry
Cosmetic Dentistry is in a different league to your routine check-ups and when paying for a premium product, patients expect a premium experience.
In marketing, it’s commonly taught that purchases fall into two categories: emotional and rational.
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At Paradigm, we understand that routine, maintenance-related appointments fall under general household budgets, as they are necessary expenses—making them rational purchases.
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On the other hand, cosmetic treatments are driven by desire and personal aspiration, making them more of an informed, emotional purchase.
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Understanding the difference in purchasing logic highlights that patients seeking cosmetic treatments place a far greater emphasis on trust in their dentist than they would for routine care.
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From the moment a potential patient first engages with your practice to when they walk through your doors, their experience must be seamless. Establishing trust is crucial, and a key element in building this trust is consistent branding that reflects professionalism and quality.
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Take Mercedes as an example. For most, buying a Mercedes is an emotional decision, and their showroom guidelines reflect this by focusing on every detail to convey a sense of quality and confidence. The same principle applies to cosmetic dentistry.
You could be the most skilled cosmetic dentist in the country, but those skills only matter once the patient is sitting in your chair.
With over 30 years of experience and insight into patient expectations, let us help you bring them to that point.
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