It is a mistake to believe that, if you are a dentist, your only competition is other dentists. In reality you are competing with alternative ways the consumer has of spending money, a ‘distress purchase’ view of dentistry held by a large percentage of the population and that irrational, but nevertheless real, fear some people have of dental treatment.

So it makes good sense not only to market your practice but also to enhance the patient experience at each visit.

Once again Paradigm has a wealth of practical experience upon which it can draw and from which you can benefit. Subtle touches will often dramatically improve patient perception, increase value per visit, and increase the chances of recommendation. When you are a Paradigm client our knowledge and understanding of patient behaviour is always available to you.

"It is a daily pleasure to see the positive reaction of our patients to our new facility. The intelligent use of space in communal areas was achieved with help from Roger and Gavin’s assistance with surgery design ensures flexibility."

Tony Auger, Hospital Lane Dental Clinic

Paradigm are proud to be chosen to judge the Elite Practice Awards