If you understand the value of investing in your practice, you will understand too the value of marketing and the role it will play in pay back and increased profitability.
Sadly marketing is full of charlatans and “consultants” who are simply people who can’t get jobs. But there are also some very astute and creative people out there who can assist you. At Paradigm we have worked with several firms whose services we would recommend. Your first stage is to write a concise brief and we will assist you with that.
After that you need to:
· develop a marketing strategy with your agency/adviser/consultant
· agree objectives and targets
· agree measurement criteria
· review methods of communication with your market
· involve your team so they “buy in” to what you are trying to achieve
You may find that a patient research exercise would be a valuable first stage initiative. Please ask us if you would like a copy of the questionnaire and/or you would like expert guidance on developing an effective marketing plan for your practice.
"It is a daily pleasure to see the positive reaction of our patients to our new facility. The intelligent use of space in communal areas was achieved with help from Roger and Gavin’s assistance with surgery design ensures flexibility."
Tony Auger, Hospital Lane Dental Clinic
